The team



In 1992, he completed his high school studies in the sciences at Turin’s Valsalice Salesian Institute. In December 1998, he achieved a bachelor’s degree in Telecommunications Engineering at Turin Polytechnic.

In 1999, he joined Hewlett-Packard Italiana where he spent 12 years in various customer-focused roles. In 2011, he left the company and the computer world behind him so that he could devote himself completely to the world of sled dogs.

In 1995, following his passion for Siberian Huskies, Luca took his first steps towards discovering this magical world. In 1997, he met Dodo Perri who became his mentor. In 2007, after years of training in various sled dog facilities, he returned to Sestriere where he founded the Centro Sleddog Sestriere. His friend Luca Ostini also became involved in the first year. From 2008 to 2012, together with Luca, great professionalism could be found at the Centro Sleddog Sestriere: the same great professionalism that Massimo Aymo would bring to the team on his return in 2017.

In 2017, ten years after Sestriere, the Centro Sleddog Cervinia was also established, Luca’s second creation, and the start of a major turning point for the future.

Today, thanks to his single mindedness and determination, his knowledge of the sled dog world and his continuous search for improvement, Luca guides the reins of the Centres in Sestriere and Cervinia with tremendous passion.


Booking & social manager

She obtained a linguistic business school diploma in 2014 at the Istituto Maria Immacolata in Pinerolo (TO), and her first professional adventure began that same summer at the Club Med village in Pragelato (TO), where she was responsible for booking and managing excursions for guests staying at the village.

Luca was immediately struck by the speed with which she carried out her tasks, her precision, the ability to manage heavy workloads and her strong linguistic skills, in particular her command of French and English.

In the autumn of 2015, Luca invited her to join the team, putting her in charge of customer phone contact. Given the excellent results achieved, the following winter she was asked to take over customer e-mail contact and to manage the social networks.

Thanks to Giorgia’s professional and attentive approach to customer management, we can now answer the phone in three different languages, and guarantee a same day response to customer emails. At the same time, the number of fans on our Facebook page has shot up by 60%, and we have created an Instagram profile from scratch which, to date, has 400 followers.

Since winter 2017, Giorgia has been working alongside Nucleo Web, an important partner when it comes to creating and updating our site, our booking system and our social platforms.

As of winter 2018/2019, Giorgia will take specific responsibility for managing our social networks and the booking system.


Cervinia's manager

My name is Sami and I’m a musher by trade (the driver of a dogsled, for those who did not know ...). My adventure started by pure chance, at Sestriere Sleddog Centre, where I had gone to try my hand at sled dogging, as a customer. Right from that moment, I realised I had to be part of this magical world. Since then, seven years have gone by and, thanks to Luca Chiarelli and everything he’s taught me, I’ve been able to enjoy the privilege of working together with such magnificent companions, the Huskies, the real star attraction of this sport!

Come and find me at our Sleddog Centre in Cervinia, I’ll be waiting for you there, ready to share my passion and to introduce you to my furry friends!


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Terms and conditions

Useful informations

In order for the tour to take place in the best possible way, please read the following information:

Being a physical activity, as you are going to lead the team of sled dogs that you will be assigned by the instructors, you must enjoy good health and not have disabling physical handicaps. No particular aptitude is required and there are no age limits. It is not a suitable activity for people with severe heart disease.

We recommend a suitable mountain clothing, more specifically we suggest wearing gloves, sunglasses and winter clothing. You will not be able to make the excursion and you will not be refunded if you are wearing ski boots, so we recommend footwear suitable for snow sports activities (after skiing, hiking shoes, mountain boots).

We remind you that you are hiking on a high altitude trail and you will be in close contact with animals, so for the sake of the proper running of the activity it is essential that you present yourself in a suitable mental state, specifically not under The effect of alcoholic and / or narcotic substances: it will be our staff's care to check for any irregularities and, in situations unfit, refuse to accompany you on excursion without any right to any refund, this to ensure and safeguard the health of our animals.

Pregnant women will not be able to participate in the tour.

Cancellation policy

If a service is cancelled less than three days (72 hours) before the scheduled departure time, 100% of the price must be paid. If a service is cancelled more than three days (72 hours) before the scheduled departure time, the price will be totally refunded except for the following:

1) Tickets and reservations that have already been made for the client will not be refunded

2) Bank charges related to the payment of the service will not be refunded.

It is your responsibility to call the service supplier at the provided phone number or, if they are not available, the office, to inform of your delay. Whenever possible we will do our best to reschedule your meeting time at no extra cost, however it may happen that a reschedule is not possible or that it incurs an additional cost. If a call is not made prior to reservation time, and/or you are not able to be present for your meeting time, the service will be considered a no-show. No-show clients cannot re-schedule the service and must re-book the service at the full price.

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